Snapchat / Barbarian

Created an AR experience from concept to build for retail and gaming. This included branding, UI, and UX for each snapchat filter. Our goal was to engage the user in a fun and playful way that would connect them authentically to the brand.

Barbarian Girl: Summer Pop

Insight: The start of summer is the perfect moment to engage our target audience of Gen Zalpha females with the launch of a new product and Snapchat is the ideal place to tap into their selfie behavior with a fun seasonal experience to catch their attention and build excitement for the brand.

Concept: Barbarian is launching their first ever scent! To create hype for the launch, we’ve made an interactive lens that creates a virtual sensory experience inspired by all things summer.

Barbarian: Quest for Victory

Insight: The best way to tease a new gaming feature is to transport the user into the game’s world and keep them engaged through a gamified experience.

Concept: Lets users play a virtual scavenger hunt using their outward- facing camera to find a special prize: an in-game reward that can only be unlocked through the lens. Users will search for an axe that has been hidden in their world, which initiates a fun AR animation that reveals the secret code.

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