15 post Instagram grid with 8 carousel posts, showcasing an overhead shot of the car. Each carousel has a video that teases a car feature. To maintain the mystery, we never reveal the car or name – during the entire tease.
1 post has a hidden surprise to solve the mystery. The post is tagged with a hidden handle @11.28.17.
TEADER VIDEO FOR THE INFINITI MODEL MYSTERY
This video was featured on all INFINITI's social channels to promote the big reveal at the LA Auto Show on November 28, 2017.
Hidden handle that is revealed on one of the #INFINTIMystery posts. The same overhead car shot is shown, but in full light and the car is introduced. Mystery solved.
Everyday until the reveal of the car model, we released a series of Instagram Story posts to give clues to the mystery.
After two days of suspense and mystery, it's revealed on the grid to be the all-new QX50.
On November 28, 2017, the grid is complete with the final 6 posts. Three of the posts are carousels that feature glamour shots of the QX50.
Added content from the LA Auto Show to wrap up the world premiere of the all-new QX50.