Role: Creative Director
In order to promote a new subscription-based podcast app with 40+ original ad-free shows, we created a campaign focusing on the big name creators that are featured exclusively on Luminary. With talent like Trevor Noah, Lena Dunham, Russell Brand and Hannibal Buress, there was a lot of exciting content to work with. Pre-launch included digital/print OOH, paid social, email and web content.
Brand launch for adaptive clothing from the ground up. Included logo design and branding, print and digital materials, packaging, site and app design. Social influencers were picked, including an advertising campaign. Creative below is from the pitch that we won.
Giant Eagle, a supermarket chain, needed a way to drive sales despite a consumer perception of being too expensive. But, whenever they tried sales, people felt like they were being tricked with sneaky pricing. So, we decided to meet that skepticism head-on with a 360 campaign that said, sure, at the end of the day, we make sales so you spend more money–but the sales are so good, everybody wins.
Creative: OOH and in-store signage, email marketing, print material templates, style guideline, visual imagery and online videos
AGENCY ATTENTION GLOBAL
INFINITI wanted an engaging lead-up and reveal for the all-new QX50 at the LA Auto Show. How can we engage users for 7 days until the world premiere?
The all-new QX50 is full of new, powerful, highly anticipated technology. Some of which has been in the works for two-decades. All of which will change the way you drive. For this idea, let's tease the fact that this meticulously engineered automobile–world's first in so many ways–is finally going to be revealed. You just have to wait a little longer to see.
Created a digital style guideline for their updated global brand site credit-suisse.com and established a responsive template for all their mircosites internationally across all departments. Plus, I designed and wrote a very detailed style guide for the developers.
AGENCY ATTENTION GLOBAL
Moët & Chandon has been a key partner of the Golden Globes for 27 years. This year the Golden Globes celebrates its 75th anniversary and Moët will continue to be the “official champagne and cocktail” of the awards show. Concepted a social rollout that leverages the awareness around the brand & the Golden Globes, but also drives relevancy among the next generation of GG viewers.
Created a fully responsive site for Kia Motors with an extremely talented team of creatives. The site experience captures stories within each car model, highlighting key features and streamlining the content in a fun interactive way that went far beyond a typical car site. kia.com
Rite Aid Pitch
AGENCY Havas Worldwide
360 brand campaign titled “Generation Well” included a manifesto video, OOH, in-store signage, print campaign and social activation.
Skylanders Giants Site Mobile, Tablet + Web: HTML 5
Created an organic, free-form site that encourages discovery and interaction for kids. As the user wanders and explores the islands, they become immersed in a whole new world. Site translated in 11 languages. skylanders.com
AGENCY VML / Y&R
TrueHarvest is the first and only benchmarking tool that uses objective, unique and accurate data to show your farm's full range of performance potential, down to a 150 square foot area we call a micro-field. The tool allows the user the ability to compare his land to other land with comparable conditions, to make better investment decisions on where to focus his resources and inputs. Farmers get an opportunity to understand – down to the micro-field level – how their fields performed relative with comparable conditions, like sun, soil and water.
TASK: Named and branded the product, "TrueHarvest". Created a launch video and website to promote the farming tool. This included UX design, voice, tone and advertising.
HTC announced its new flagship Andoid smartphone, the HTC One, on 2/19. The One innovates dramatically in a couple of key areas including a new “UltraPixel” camera that brings in 300% more light, a sexy full metal design, a brilliant and crisp 4.7in LCD display, and a home screen that pulls in content feeds and social network updates in real-time. It represents the company’s most important product to date.
To support this launch, we were tasked to design and develop not only the dotcom homepage and product page, but also create an immersive and interactive deep dive into the phone’s key differentiators. The pages we created launched in phases, starting with a teaser homepage that counted down to the announcement on 2/19. On 2/19, the homepage was refreshed and the product page went live. one.htc.com/experienceit
Created the digital and social strategy for this non-invasive laser body contouring brand using our new tagline "A Smarter Way to Sculpt" with my copy partner.
SculpSure's laser technology makes fat-freezing techniques like Coolsculpting seem downright archaic. Your phone is smart, your fitness is smart, your life is smart—come on girl, why would you use a cosmetic treatment from 2007? The idea positions SculpSure as the modern, more humane way for the meticulous and savvy woman to keep the body she best identifies with, aligning the treatent with the popular trend shift from waxing to laser hair removal. Dare we say... it's kind of a no-brainer.
Featured below are a few examples of social creative that was produced by another team based off our concepts. The brand campaign language was used across all SculpSure's channels, including online and OOH.
Old Navy's Men's Digital Campaign "DRESS LIKE A GUY, NOT that GUY" Mobile Experience. This campaign targeted 25 to 35 year old male shoppers. Shoppers had the ability to preview outfits, locate an Old Navy store and even receive a 25% off coupon on their mobile phone or through the Facebook custom page. Print ads in Maxim magazine, viral videos and digital banners drove to the Facebook and mobile site.
Old Navy's impression among men rose 25 points in the week following the release of the campaign. Higher than average click through rates on digital media and 50% of the Facebook visitors downloaded the coupon.
HTC Blinkfeed is the homescreen of the new HTC One phone, which provides the user with a constant stream of aggregated news, information and social media. We wanted the user to experience Blinkfeed for themselves in a "real-time, real content" demonstration on their own mobile device. The user has the option of using facebook connect to customize their own feed or simply choose any of the three personas that have pre-curated content.
Corporate Responsibility Campaign with partnerships with three major cities: Chicago, Seattle and Denver. Built a responsive site and banner campaign to create awareness of JPMorgan Chase's positive impact in these cities. Page content includes video and stories of local businesses and charities in the community with the overarching concept being "BEHIND EVERY COLLABORATION IS A STORY." That theme is seen throughout the creative. Explore the campaign.
Collection of more work examples:
• United Airlines
• Milken Scholars
• Best Buy