EXPERIENCE THE NEW HTC ONE
Explore the features of the new HTC One through the power of storytelling. Instead of scrolling vertically, like on traditional html sites, the user navigates along the Z Axis in a system we call the “infinite zoom”. This creates an organic user experience that plays with scale and motion in new and compelling ways. A truly unique HTML5 experience that highlights 5 key features of the phone and is optimized for tablet devices. First month alone over 300,000 visits, 1,500 social media shares and awarded AWWWARDS Site of the Day .one.htc.com/experienceit
TEASER: HTC.COM PAGE TAKEOVER
Each time the timer gets to any :01 interval on the countdown, the screen flashes and you catch a glimpse of the unannounced device in the background. 5 clips were created adding mystery to the new product.
LAUNCH: HTC.COM PAGE TAKEOVER
A video of the new device is revealed landing on a page that houses the webcast and a link to the product page.
Showcases the phone's key features and deep dives into the new HTC One Experience site. Explore
HTC ONE FEATURE TOUR
The Feature Tour quickly allowed the user to get the knowledge of the coolest features on the phone through video content. Explore