Created a digital style guideline for their updated global brand site (credit-suisse.com) and established a responsive template for all their mircosites internationally across all departments.
Created a fully responsive site for Kia Motors with an extremely talented team of creatives. The site experience captures stories within each car model, highlighting key features and streamlining the content in a fun interactive way. kia.com
HTC announced its new flagship Andoid smartphone, the HTC One, on 2/19. The One innovates dramatically in a couple of key areas including a new “UltraPixel” camera that brings in 300% more light, a sexy full metal design, a brilliant and crisp 4.7in LCD display, and a home screen that pulls in content feeds and social network updates in real-time. It represents the company’s most important product to date.
To support this launch, we were tasked to design and develop not only the dotcom homepage and product page, but also create an immersive and interactive deep dive into the phone’s key differentiators. The pages we created launched in phases, starting with a teaser homepage that counted down to the announcement on 2/19. On 2/19, the homepage was refreshed and the product page went live. one.htc.com/experienceit
Old Navy's Men's Digital Campaign "DRESS LIKE A GUY, NOT that GUY" This campaign targeted 25 to 35 year old male shoppers. Shoppers had the ability to preview outfits, locate an Old Navy store and even receive a 25% off coupon on their mobile phone or through the Facebook custom page. Print ads in Maxim magazine, viral videos and digital banners drove to the Facebook and mobile site.
Old Navy's impression among men rose 25 points in the week following the release of the campaign. Higher than average click through rates on digital media and 50% of the Facebook visitors downloaded the coupon.
AGENCY VML / Y&R
TrueHarvest is the first and only benchmarking tool that uses objective, unique and accurate data to show your farm's full range of performance potential, down to a 150 square foot area we call a micro-field. The tool allows the user the ability to compare his land to other land with comparable conditions, to make better investment decisions on where to focus his resources and inputs. Farmers get an opportunity to understand – down to the micro-field level – how their fields performed relative with comparable conditions, like sun, soil and water.
TASK: Named and branded the product, "TrueHarvest". Created a launch video and website to promote the farming tool. This included UX design, voice, tone and advertising.
Skylanders Giants Site Mobile, Tablet + Web: HTML 5
Created an organic, free-form site that encourages discovery and interaction for kids. As the user wanders and explores the islands, they become immersed in a whole new world. Site translated in 11 languages. skylanders.com
Corporate Responsibility Campaign with partnerships with three major cities: Chicago, Seattle and Denver. Built a responsive site and banner campaign to create awareness of JPMorgan Chase's positive impact in these cities. Page content includes video and stories of local businesses and charities in the community with the overarching concept being "BEHIND EVERY COLLABORATION IS A STORY." That theme is seen throughout the creative. Explore the campaign.
A collection of campaigns for Best Buy to promote their products. This includes page takeovers, flash / rich media banners and other online media experiences.
Giant Eagle, a supermarket chain, needed a way to drive sales despite a consumer perception of being too expensive. But, whenever they tried sales, people felt like they were being tricked with sneaky pricing. So, we decided to meet that skepticism head-on with a 360 campaign that said, sure, at the end of the day, we make sales so you spend more money–but the sales are so good, everybody wins.
Creative: OOH and in-store signage, email marketing, print material templates, style guideline, visual imagery and online videos
AGENCY VML / Y&R
Responsive site that showcases how Dell helps power businesses and communities with it's technology. Explore their stories. Also included flash banners, digital kiosks and out of home advertising.
HTC Blinkfeed Emulator for Desktop, Tablet & Mobile
HTC Blinkfeed is the homescreen of the new HTC One phone which provides the user with a constant stream of aggregated news, information and social media. This emulator experience allows the user to experience Blinkfeed for themselves in a "real-time, real content" demonstration.
Experience this cool feature on your own device by using facebook connect to customize your own feed or simply choose any of the three personas. one.htc.com/blinkfeed
AGENCY WEBER SHANDWICK
Honeywell Connect delivers the most high-level stories, video and infographics in a crisp and clear design approach, easing the reader in and enticing them without overwhelming.
At the top of home page, we’ll have easy access to all the media and PR needs with dynamic icons. Each macro-trend has a heroic display, tempting the reader to delve deeper into the stories. The macro-trends will be streamlined into three categories, enhancing the reader's experience. Further down the home page, you’ll find a portal into the company itself with behind the scenes, videos and bios. All in all, we’ve chosen the most digestible and energetic design and content organization to deliver the richest and most informative insights.
Diversity is the New Team / PITCH work
As the largest airline in the world, United understands that our differences make us stronger.
This summer, when the world comes together for the Olympics, it's time we share that belief. We put aside our religious, cultural, political and social views to work together for one common goal. Together, we can accomplish great things.
Online advertising for promoting some of Intuit's product line up. This included mint.com, TurboTax, Quicken, Quickbooks and online bill pay. The creative ranged from micro-sites to banners to retail promotion.
A selection of retail creative to promote the power of Intel chip to the consumer.